ROCKETWAVE

Vol. 1 Number 3 – January 27^th, 2009

Publisher: Jim Kavallines orders@RocketWave.com

http://www.RocketWave.com

Please recommend this Ezine to anyone you know that is interested in being a better Internet Marketer, or who may want to make money in their home based businesses, and fire their boss. (It’s a good way to stay in touch with clients too.) You don’t even have to mail them an article.

Just email them the following link!

http://www.rocketwave.com/ezines/networkmarketingclassesA003.htm

If you are receiving this issue as a forward, and would like to get your own free subscription, visit

http://www.rocketwave.com/ezinesubscribe.htm
 

What is Network Marketing?

According to the Direct Selling Association (DSA) over 13 million people in the U.S. are working in the network marketing / direct selling industry.

Network Marketing is a business of relationships; it is about helping people build a business or focusing on your customers for your products and services. Network Marketing really is an unseen business and it is all about sales.

It is businesses in which anyone can invest a small sum of money and through sheer tenacity achieve staggering levels of financial reward and personal freedom. But it requires education based on market tested results.

The Network Marketing / MLM industry has a reputation by many of being a scam.

Why do they have this opinion?  Are they justified? In many ways they are, but you can make a difference with the way you market your business.

Let’s take a look at the two types of business models that you could be involved in or approached with:

Network marketing / Multi-level marketing (MLM)

These models usually offer reasonably priced products and services that people consume in a short time. Generally the commission structure is less up-front then the direct sales companies, but it has a benefit that most direct sales companies do not have and that is residual income.

• It costs much less to get involved with this form of business, usually a few hundred dollars.
• It allows more people to become involved.
• It builds Residual Income.
• It leverages the time of others.

Network marketing is all about sales and distribution, but a different kind of sales. It’s more of a soft sale or recommendation then the hard closing type that you’re accustomed to with the typical salesman in the direct sales.

The best approach by far in network marketing is a consultative sales approach. This is used very successfully today.

What is consultative selling?

Consultative selling is providing the products and services that best meets your customer's needs as opposed to using traditional pushy selling tactics to get the sale by any means necessary. It means being honest and upfront about which product or service best meets the requirements of the customer, and not selling them something that they don’t actually need. It means not being manipulative. Consultative selling is doing what's best for the customer and not what's best for you, the salesperson.

If you use a consultative sales approach, you look after your customer's best interest, regardless of what would be the best for yourself (in terms of commission revenue).

Consultative selling has been popularized very recently in response to customers being upset about pushy salespeople using the hard sell. Because the general public is not trusting pushy salespeople, a new school of thought about selling came about where the salesperson played the role of a "consultant" rather than the traditional salesperson. A consultant doesn't sell something that a client needs and a consultant is seen as a trustworthy business partner. The consultant is there to help the client. That level of trust provides a relationship where the client does what the consultant recommends because the consultant is considered the expert. The customer benefits from the consultant's expertise. Salespeople, realizing this shift in attitudes began to use a consultative approach to selling.

A salesperson that uses a consultative sales approach provides the products or services that best meet the customer's needs. He doesn't push the products or services that give himself the most commission at that moment. Looking out for the customer's best needs doesn't provide immediate benefits for the salesperson. But it does something else. The trust that develops in this type of relationship provides dividends in the future. That customer, being pleased with the salesperson's consultative sales approach, could be a life-long customer because of it. Further, that customer may refer others and the salesperson could get even more business in the future.

Consultative selling practices has grown and become popular recently and many salespeople swear by it. It is a relatively new method of selling and is considered a selling technique that works well.

To your Profits!

---Jim Kavallines

For those of you who are interested in Network Marketing, or multi level, mlm’s, I have a special treat for you.  I have recently been given the privilege of being licensed by an internationally known public speaker Michael Durkin, some of you know him as “MJ”, or “MJ DURKIN”.   

If you would like to find out what your down-line does not want you to know……………

If you are truly serious about building a successful Network Marketing or MLM business, I sincerely want to help you. Searching for and bringing the highest quality success products to entrepreneurial minded people is my passion, especially in our current economic situation. Money is always circulating! Are you going to let it circulate past you? You already know corporate America is not a safe-haven for our retirement. For most loyalty is a thing of the past. The ONLY way to secure your future is to take control of it NOW.

For more information on how you can take control of your future, visit my website at http://www.rocketwave.com and sign up for my FREE Ezine
the time is NOW... your future and your life won't wait!